According to IWSR, the company that conducts global strategic research on global alcoholic beverage trends, 2021 is expected to see a 48% increase in online sales of spirits.
The study examined nine major markets that account for 95% of the total volume of e-commerce in alcohol: Australia, Brazil, China, France, Germany, Italy, Japan, Spain, and the US. In 2020, the total volume of e-commerce in alcohol in these markets grew by 20%.
The report also examined 10 emerging e-commerce alcohol markets: Mexico, Colombia, Argentina, the Netherlands, Israel, Nigeria, Kenya, South Africa, Singapore, and Philippines.
The value of e-commerce in alcohol in ten major markets is expected to reach USD 24 billion this year, and the United States is expected to overtake China by the end of 2021. The IWSR predicts that the total value of e-alcohol commerce in all twenty markets will exceed $40 billion by 2024.
IWSR notes that e-alcohol trading has grown in almost all markets this year, but some have grown faster than others. The world's largest online alcohol market is currently China, but its growth rate is much slower compared to markets such as the UK, USA, Australia, and Brazil. The IWSR said the slower growth is due to the fact that China's e-commerce channel is already "reasonably well developed." China's e-commerce alcoholic beverage market is expected to grow 23% this year.
The IWSR predicts the US will overtake China to become the world's largest online alcohol market. The company says the total volume of e-alcohol commerce in the US will grow sixfold between 2019 and 2024.
The global market situation allows us to make the following forecasts:
The global beverage market volume for 2018 is estimated at USD 1,550 billion, and the industry's CAGR is 4%. Its value is estimated at $1,676.48 billion in 2020 and $1,885 billion in 2023. The beverage industry will continue to grow and will be valued at $1961.24 billion in 2024.
The country's drinking levels are determined on the basis of an official summary, which is publicly available on the website of the World Health Organization.
Every year, the WHO collects and processes information on alcohol addiction in the population based on the amount of alcohol drunk in various countries of the world. Based on the data obtained, the countries with the most drinking populations are determined. This study shows that the amount of alcohol consumed worldwide by the adult population is only growing in 2021.
The World Health Organization based its findings on information provided by regulatory agencies that oversee the alcohol trade. It also relies on the analysis and reports of private companies that control the alcoholic beverages market in countries across the world, including third-world countries.
Among alcoholic beverages, beer and wine consumption is the highest. High disposable income, rapid urbanization and lifestyle changes are major factors driving the growth of the global beverage industry.
The volume of the alcoholic beverages market in the Asia-Pacific region in 2018 is estimated at $9.7 billion, and it is estimated that the market will grow at a CAGR of 4.5%. The market value for alcoholic beverages is estimated at $10.42 billion in 2020 and is expected to reach $11 billion in 2022.
The growing trend towards alcohol consumption in public places is one of the main factors driving the growth of the alcoholic beverages market in the Asia-Pacific region. While beer and spirits are mostly consumed as before, the consumption of premium wine and alcoholic beverages has recently become popular. The increase in income and the influence of Western culture are leading to a change in consumption patterns in this region.